He was the first President to appear in a talking film-a recording of one of his speeches. To the delight of cameramen, the President posed in old-fashioned overalls (when working on his father's farm), full Indian headdress (speaking to a crowd of ten thousand Sioux), and cowboy chaps and hat (on vacation in South Dakota). Coolidge also enjoyed having himself photographed. During his 67 months as President, he held 520 press conferences or an average of nearly eight each month, "bringing himself almost daily," wrote a reporter in 1927, "into the American home." He spoke on the radio at least monthly to national audiences. Although known for his public discomfort with chitchat and for his philosophical dislike of excessive leadership, Coolidge was a highly visible president. Calvin Coolidge brought a unique style to the White House.
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